Majority of the people are using digital media either in desktop or mobile phones. Both platforms have a subsequently high number of users. A desktop is advisable for quick access for web pages, whereas mobiles phones are known to create a great User Experience(UX).

Mobile and its related technologies are gaining worldwide popularity and with the advancement, the expectations of people to spend less and get more things done without any issues are getting higher day by day. That makes the significance of UI/UX design for your mobile application even more pivotal.

Mobile applications are the main reason why people are opting for mobile over desktop. In 2018, numbers of mobile apps downloaded worldwide was 205.4 billion which is expected to reach 258.2 billion by 2022. The statistics itself tells that desktop is swiftly becoming the “secondary touch-point” for a large amount of digital audience. People are rushing into the mobile application because of its functionality and ability to get things done quickly.

UI/UX design

In this era of digitization, your mobile app has to experience strong competition in order to survive in the digital market. So, it’s significant for your mobile app to have an appealing and mind catching design that could have an influence on the mind of the customers

UI/UX design of mobile app enhances the user experience and hence plays a key role in the success of your mobile app. To understand the importance of UI/UX design let us understand both the terms first.

What Is UI?

The abbreviation UI stands for the user interface. It is the way through which users interact with the mobile application. The user interface includes all the controls, buttons, blocks, and elements of the app.

The primary objective of the user interface is to provide easy, enjoyable, and effective interaction between the user and the app. The process of developing UI includes selecting a color, corporate identity, and the latest design principles.

What Is UX?

The abbreviation UX stands for user experience. The idea of UX is to provide the best experience for the user with the ease of usage and the feel on how the user gets an impact on establishing your business value. Creating a UX includes defining the way a product operates and meets the requirements of the users. UX must be clear, comfortable, User-friendly and should work in the direction to turn your users into loyal customers.

Importance of UI/UX in Mobile Apps

For a developer, it is essential to know the importance of UI/UX in the mobile app. You can create an app with great functionality but if you fail to focus on the designing part, it may lead to the downfall of your app. It is mandatory to have the right balance between the functionality and UI/UX of the app in order to make it a successful one. Below are a few pointers to highlight the importance of UI/UX Design in Mobile apps.

  1. Captivates users

When users open your app, you have just a few seconds to leave an impression on them. They will only decide to continue if your app design is compelling enough, else they are going to leave. The next major factor is engagement. If users find it gripping only then they will navigate further on the app.

  1. Enhanced customers complacency & improved ROI

When your app has an impressive design, it presents your customer with catchy content and easy navigation, making them satisfied with the services of your application. A pleased customer tends to recommend your app to others, which in turn leads to an increase in customers, hence increasing the ROI on your business.

  1. Conserves time and cost

If you spend in a magnificent UI/UX design, there is a very little chance that your customers will discover any trouble or difficulty using your application. A flawless product will not require a frequent update and thus, help you in saving time and money.

  1. Get featured in the app store

Whether an app is good or not, determined by the number of users like it. The rating and reviews of the satisfied users will certainly bring your mobile app on the top. Make sure to provide users with an amazing UI/UX. Getting featured on the top list will automatically bring more users to your app.

  1. UI/UX design boost your brand

When you invest in a great UI/UX design services it tends to increase your customer’s satisfaction thus makes your clients happy. Users like to stay with brands that make them happy and contented. The reviews of these happy customers will help you to make the necessary changes and enhance your application.

A good relationship between your organization and customers will increase the plausibility of your business and create good brand value.


Below are the important aspects of UI/UX that you should work on to improving the appearance of your mobile application and its functionality.

  1. Maintain Uniformity

You should ensure the design to be unvarying throughout the app. It should not be limited to icons and buttons but also the color and pattern must be the same. A consistent app design increases the familiarity with the app and makes it easy for the user to interact with it.

  1. Provide Exceptional Loading Speed

Design of your page must be in such a way that is doesn’t require much loading time. Speed is one of the most important aspects of UX design. The user wants to save time, therefore; they prefer to opt. for the application with the shortest loading span. Higher the loading time of your app, higher the bounce rate of users.

  1. Use Conventional Elements

Using familiar elements in the app helps the user in saving time and allows them to use it seamlessly without any confusion. The user shouldn’t require any extra guidelines on how to use the app.

Elements include icons, buttons, color, and symbols; they must be designed in the way it’s designed on most applications. The quicker user will get familiar with your app, the higher chance it has to be successful.

  1. Make it as Interactive as Impossible

An interactive app is more users friendly; when you allow users to interact with the app it creates a connection between them. An interactive app provides users with the freedom to navigate from one window to another comfortably.

  1. Simple & Normal design

The design of your app should provide exceptional services with minimum input in order to enhance the interest of the users. An app with a lot of clutters confuses and frustrates customers thus put users away. Straight forward navigation rather helps customers to easily go along with the app.


UI/UX is a very crucial aspect of your mobile application. In order to make your app successful, you must provide an amazing user interface and user experience through your app. By understanding the need of your target audience and their market preference, you can make your app interactive and more engaging.

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