{"id":2154,"date":"2019-02-19T05:25:11","date_gmt":"2019-02-19T05:25:11","guid":{"rendered":"https:\/\/sunwebtechnologies.com\/articles\/?p=2154"},"modified":"2020-12-24T11:33:05","modified_gmt":"2020-12-24T11:33:05","slug":"reasons-to-revamp-your-website","status":"publish","type":"post","link":"https:\/\/sunwebtechnologies.com\/articles\/reasons-to-revamp-your-website\/","title":{"rendered":"9 Reasons to Revamp Your Website"},"content":{"rendered":"

We all make the mistake of holding onto things for a bit too long. Professionally, it translates as lack of reinvention in business, which can easily cost you the next potential client.<\/p>\n

While your website can be technically sound and working, it might be outdated, with traditional UI and UX.<\/p>\n

It is the era of digital marketing and it is constantly changing and progressively evolving. If you are the fore-runner of your company who is responsible for its growth, be it through sales, marketing, designer or manager, it\u2019s your duty to examine how contemporary the company\u2019s website.<\/p>\n

A website is your premier marketing agent and if it is outdated, then it seriously undermines your company\u2019s trust value. You may consider you don\u2019t need a\u00a0website redesign<\/strong>\u200a\u2014\u200abut face it, you probably need it.<\/p>\n

If you are uncertain about investing in a\u00a0website redesign<\/a><\/u><\/strong>, we have compiled a list of reasons you need to revamp your website right now. You can treat it as a checklist to make sure that your website is contemporary and up to date from time to time.<\/p>\n

1. Better User Experience<\/h2>\n

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User experience (UX) is the most important aspect that determines the \u2018Appealing Quotient\u2019 of your website. A flawed website is a source of irritability, not information and engagement for the users. The digital world is full of competition and all the initial searches are conducted only for the purpose of eliminating the worst.\u00a0<\/span>If your website doesn\u2019t leave an impact within three seconds<\/a>, then the chances of being selected by the customer are highly jeopardized. At the same time, if your competitor has a better website with more attention-grabbing and impressive UX, then you can kiss your customer good-bye.<\/p>\n

Tough navigation, slow loading time, bad\u00a0<\/span>mobile-optimisation<\/a>\u00a0<\/span>or unfriendly mobile loading time and outdated content are some of the bad UX practices. You should look forward to revamping your website if it has any of the above mention issues.<\/p>\n

Enhanced user experience will fundamentally increase your chance to convert your visitors into potential leads and customers.<\/p>\n

2. Improving Website Ranking<\/h2>\n

When you don\u2019t update your website regularly, you compromise on the most valuable digital asset\u200a\u2014\u200ayour Search Engine Result Position (SERP) which is a determining factor for your ranking in Google searches<\/a> and let\u2019s face it\u200a\u2014\u200athe consumers blindly trust Google search results. Thus, Google is not blind to your complacency with your business. With an estimated 65% of total searched being done in Google, a lower ranking can seriously jeopardize your growth and sales.<\/span><\/p>\n

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A website redesign instantly improves your Google visibility and gives you an ultra edge over your competitors. Google periodically updates its algorithms and one must comply with these updates while revamping the website.<\/span><\/p>\n

3. A Mobile Responsive Website<\/h2>\n

In 2017, 50% of total searches came through mobile phones, which turned to 52% in 2018. Needless to say, one of the most important factors to revamp your website is\u00a0<\/span>to<\/span>\u00a0<\/span>progressively make it compatible with mobile devices. Your website must be easily navigable on mobile phones, tablets, and other devices.<\/p>\n

Unlike desktop websites, Google ranks mobile websites according to their response time. Therefore, having a\u00a0<\/span>great and impressive website<\/a>\u00a0<\/span>is not enough if half your leads are going to come from the mobile device searches. In fact, a heavy website that takes ages to load is a serious blow to your leads and customers.<\/p>\n

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Most businessmen and entrepreneurs have a creative business idea but they are not web developers or experts in the field, which is why the number of outdated websites is so high. But, if you have a website that is responsible for your business growth, then it must be reinvented and re-fixed time and again to keep up with the times.<\/span><\/p>\n

4. An Expanded or Changed Target Audience<\/h2>\n

Maybe you were targeting a limited demographic or specific user group in past. But now you have discovered a whole new target audience, or you have a new product or service to offer. Every user that you target is looking for something specific that he needs and your website is a gateway to all these needs. But recognizing these needs is not enough. You must be able to capitalize this need by incorporating corresponding attractions in your website. This may require some minor revamp on your website.<\/span><\/p>\n

As a businessman aiming for growth, you should not shy away from a website revamp exercise. The realignment expectations include:<\/span><\/p>\n